Chic

AMY Childs has revealed she's both eating and using her placenta as facial cream following the birth of her daughter.

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The Only Way Is Essex star follows Rochelle Humes who recently had her placenta made into capsules and her umbilical cord framed as a keepsake following the birth of her daughter.

Taking to Instagram after welcoming Valentina Raine Humes, Rochelle wrote: "After being very curious I took the plunge, so excited to feel the benefits..Thanks so much Danielle @placentaplus."

Alex Gerrard also had her placenta turned into facial cream, balm and capsules following the birth of her son and fourth child with footballer Stephen Gerrad.

She shared a picture of her products, and wrote: "Thank you @placentaplus for my capsules looking forward to feeling the results."

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And they're not the only ones, Rebekah Vardy also had her placenta turned into pills, as did Coleen Rooney after she gave birth to her third son.

Not only that but even Keeping Up With The Kardashian star Kim Kardashian West jumped on the trend after welcoming her second son, Saint West.

She wrote on her blog at the time: "I'm having it freeze-dried and made into a pill form – not actually fry it like a steak and eat it (which some people do, BTW).

"I had great results and felt so full of energy and didn't have any signs of depression. I definitely had to do it again. Every time I take a pill, I feel a surge of energy and feel really healthy and good. I totally recommend it for anyone considering it!"

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But what are the benefits of eating your placenta, or even applying it to your face and body? Well, we spoke to exclusively Danielle Kinney who owns Placenta Plus and is responsible for handling many celebrity placentas.

What can you have your placenta made into?

A lot of remedies can be made from the placenta these include the pills and face cream, which is jam packed with stem cells and collagen. Placenta balm is amazing for nappy rash and dry skin and is also perfect for the appearance of stretch marks.

Placenta tincture is a liquid form of the pills and is potent and life lasting, it is perfect for menopause. While placenta essence is great for colic and reflux and is also liquid form. Our stretch mark oil is amazing as it is full of stem cells that help repair the damaged skin.

We also have framed cord keepsakes that preserves the cord for life.

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What is the process?

The process is really easy, we collect from birth and the placenta is taken back to our lab. It is then cleaned, dissected into tiny pieces and dehydrated.

The dried out placenta is then grounded down into a powder and put into the capsules. The pills and products are then back to mum within 48 hours of birth.

What are the benefits?

  • A boost in energy levels
  • Increased iron levels
  • Increased & enriched milk supply
  • Balanced moods & hormones
  • Decreased incidence of the baby blues
  • Decreased incidence of postnatal depression

For more information visit www.placentaplus.co.uk